Case Study
Comprehensive Branding and Website Development for Edunova
Edunova German Classes and Exam Center, based in Pune, approached Liftup Technologies to enhance their digital presence through a robust website and cohesive branding strategy. This case study details our approach, execution, and the results of our comprehensive services for Edunova.
Design Platform
Illustrator, Photoshop
Technology Stack
WordPress
Hosted On
Shared Hosting
Project Timeline
2 Months
Project Brief
Edunova specializes in offering German language courses and preparation for German language exams. They needed a digital solution that not only represented their brand effectively but also provided a user-friendly experience to attract and retain students.
Objectives
- Rebranding: Refresh the Edunova brand to reflect professionalism and academic excellence.
- Website Development: Develop a responsive and informative website that serves as a comprehensive resource for potential and current students.
- Enhance User Engagement: Create a platform that is easy to navigate, provides essential information, and facilitates student interactions.
Challenges
- Brand Cohesion: Unifying various elements of Edunova’s brand identity into a cohesive look and feel.
- User Experience: Designing a website that is both informative and engaging for a diverse student base.
- Technical Integration: Implementing backend functionalities that support class registrations and access to learning materials.
Solutions
- Brand Strategy: Developed a new logo and brand guidelines that captured the essence of Edunova’s educational services. The branding was designed to be approachable yet professional, aligning with their academic focus.
- Custom Website Design: Built a fully responsive website with a focus on user experience. The site features structured course information, registration capabilities, and an intuitive layout for easy navigation.
- Interactive Features: Integrated an interactive course calendar, a registration system, and downloadable resources to enhance student interaction and support.
Outcome
The new website and refreshed brand identity were launched successfully, leading to:
- Increased Web Traffic: A 40% increase in new visitors within the first three months post-launch.
- Higher Engagement: Enhanced user engagement with interactive features leading to a 30% increase in course registrations.
- Brand Recognition: Improved brand recognition within the local and online community, helping Edunova stand out in a competitive market.
Project Result Overview
This project exemplifies how Liftup Technologies’ strategic approach to branding and web development can create impactful results. Edunova’s enhanced digital presence now effectively supports its mission to provide top-tier German language education, demonstrating the power of thoughtful design and technology in the educational sector.