Liftup

Eleone Engineering

Eleone Engineering has an expertise in lighting up any event with their top-class lighting products. They not only sell the lighting products but also provide the consultancy services related to it, which makes their entity a very unique one.  They recently started with their new product “Infrared Camera” that tracks body temperature of the entire crowd at once.

Things we worked on :
How the idea Stuck our Client

Being a renowned brand in the field of lights with over 1000 products, client wanted to grow their business further in the field of Infrared Cameras as this was an almost untouched niche at that time. Hence, client decided to make brochures stating the benefits of the Camera and then run ads around it.

How did the Client find Liftup?

Client had reached out to us via Google for designing his websites for selling his lighting products. After a few months of the completion of website development, client came up with this new idea and because he loved the work we did for him, he again reached out to us for branding and advertisement.

What our client sought?

At the start of pandemic, it was becoming very difficult to track the entire crowd temperature at once and filter out people with fever. This is where client saw other countries using these cameras to track the entire crowd at once. Hence, client wished to sell the same cameras to Indian market but as the price of these cameras was very high, selling them was surely not that easy.

Final Strategy

Once we were done with the branding and photography for the Camera, we started to think about the ways that would work the best for selling this camera and also started to work on finding potential people who would be interested in buying such cameras.

After some research we came to a conclusion that this would be a perfect product for Government Offices, Malls, Railway Stations, Schools, Corporates, etc. and hence started pitching them .

Results

We designed an amazing brochure for the client and helped them with Photography and Advertisement of the product. Initially there wasn’t a great response as the cost of this camera was really high but after reaching out to more and more people, client started getting leads and finally found people who were willing to purchase this product.

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