Deciding a digital marketing agency is easy but choosing the Right one is not that easy.
What is hard in that, is now every second person with internet connection can design or generate leads.
But there is a big difference in just designing and the design which attracts audience.
Just like that there is also a big difference in generating leads and in generating quality leads that will be your payable audience.
For this confusion I am sharing few points with you, that will surely work for you to choose the right digital marketing agency for your company/business.
So let get started…
Know your goals and desired outcomes
Every business is different form one another, they offer different services, their working style, timing, place is also different.
So same as this every digital marketing agency id also different, they have their different specialized features. There are some agencies which are ‘‘full-serviced’’. Rest chooses their projects according to their specialty.
So, you have to understand your goals and what you are hoping to achieve from them is your first step in choosing right digital marketing agency.
Once you know your goals and you let them know about it, so it will be easy for them to conform you that they can do this or not without wasting any time.
I am showing you some examples to understand this more easily
#Example no.1: A company blog that works automatically.
Suppose you want to hire an agency to help you in developing marketing system
You want that blog should work continuously with no efforts put by you.
Deliverable: it’s a fully managed content marketing strategy, plan, and system.
Goal: to attract quality audience like right visitors to your website with high quality content
End result: a blog 100% managed by someone else
From this you can know now to whom you want to choose and what result you want, and this will also help you to communicate with your outcome and desire.
#Example 2: coaching your team on viral videos
Might me you want to start some series of your working videos/business related videos.
But you don’t know the exact place or exact tool to use for it.
So, for this you need one coach who has good knowledge or expert in this field.
Deliverable: a series on your brand or on matching assets
Goal: communicate with your audience in unique and fun way which will create more engagement
End result: at last, you will know how to do it by your own.
So now you have to find a digital marketing agency that will willing to coach you for this. Coaching/teaching is more hand on so not all marketing agency can do this.
Suppose you get the agency and they are not able to this or not satisfying you by their work and then you realize that they can’t do this.
So, for not getting such problems in future first you have to point out your goals and desire outcomes before choosing a digital marketing agency.
7 Characteristics that makes a great digital marketing agency.
Now you are clear with your desire outcomes, so its time to find that what makes a digital marketing agency grate and perfect in their field.
So, let’s go through it,
A list of past clients / good sizeable portfolio
Some of the smart digital marketing agencies display (website) their past clients, past work or their partnerships of which they are proud of for people/world to go through it.
So, it is not necessary to go through all this (you can do if you are getting to go through it, that’s better if you do)
but it is not compulsory that one who is having a good sizable portfolio is best and one who are just stratus or fresher who don’t have any past clients are not better.
Some times an agency with good portfolio can’t full fill your goals and that get full filled by a start-up agency. All this depend upon who match to you desire outcome not on portfolio.
Not having a portfolio and not having client list not means that they have not worked with someone, some services are not easy to display, like SEO services and content marketing and other such services.
Experienced and specialized team members
An agency builds with team, before choosing the agency make sure they have right and good talented team members.
Who will with your desire outcomes and your project.
For example, you hired an agency and your project is to design good engaging contents but that agency doesn’t have a graphic designer.
So, for that you have to find separate graphic designer which is waste of your time and budget.
First check the list of their team members on their website or LinkedIn is also the good place to find the agency.
If you are finding on LinkedIn, click on people to check their list of team members and their expertise/profession.
Social proof and a strong industry reputation
Social proof and a strong industry reputation means to have clients’ testimonials/ reviews will give you an idea or example of their work.
A smart digital marketer will not miss the chance to display their testimonials /reviews on website or on social media.
You can also go through their positive and negative reviews. Or you can get more information more google for more other industries in this field.
Similar core value and company’s culture
Now take a time out to revisit your companies core value and culture
Because it is important to know the core value of the agency which you are going to work with is similar to your team’s environment or which values are similar.
This will be easy for everyone to work with each other because the agency which will work with you will be the other part of your company
So, to know about their values or environment is also a main point
Also go through the words or way they are introducing their agencies expertise and values see to it that they are matching to your desire or not
If not then move to another agency that feels like better fit with your desire
A well-designed website
The website is the welcome mat for the right visitors
The best digital marketing agency know what is the importance of website presence is. So, if there are not executing their values and project well so what are you expecting they will deliver you the better.
This will be very important point if the agency is offering the website designing or web development services.
They don’t make outlandish promises
The type of work the companies are promises on their website is a strong indication that how well/expert they are in their industry
So, you have to pay close attention on that promises which are matching with your desire
For example, you want to do marketing of your brand and the agency are highlighting their expertise in SEO. So, this not matching your desire.
Lastly stick to that agency how offers transparency and realistic promises.
And they are easy to get touch with
The best digital marketing agency make the way easy for their potential clients to get touch with them.
A website should not feel like a maze, it should be clear and the client feel easy to get touch with them.
In simple language their contact details should be just a click away or they should give a clear call to action so the client or visitors will know what to do the next.
If you are finding a form or consultation form and you are struggling to get all the information, so consider choosing a digital marketing agency that will simplify your process.