Case Study · Ecommerce · WordPress
A’YUCO sells first-harvest ceremonial matcha from Uji, Japan, along with bamboo whisks and complete tea ceremony kits, from Pune. Liftup Technologies designed and developed its online store.
The Brief
What A’YUCO Needed
Matcha is still new to many Indian buyers, so A’YUCO needed a store that teaches as well as sells: why matcha, how to prepare it, and which kit to start with.
Objectives
- Sell the ritual. Present matcha as a daily wellness ritual, not just a product.
- Educate new buyers. Explain the benefits and the traditional way to prepare it.
- Grow beyond the shop. Make room for workshops, events and B2B orders.
The Challenge
What We Had to Solve
An unfamiliar product
Many visitors have never prepared matcha at home.
Premium pricing
Ceremonial-grade matcha costs more than everyday tea, so quality had to be clear.
More than one audience
Home buyers, workshop guests and businesses all needed their own path.
Our Solution
What We Built
A calm, green design
Matcha greens, large imagery and short benefit cards that explain energy, focus and antioxidants.
A WooCommerce store
Matcha, kits, whisks and chashaku sets with ratings, cart and offers such as a complimentary chashaku set.
Learning and community
A blog, workshops and events pages, and a B2B page for cafés and businesses.
The Outcome
Results
A’YUCO now has a store that introduces matcha properly and makes it easy to start.
- Clear starting points. Shoppers can begin with the matcha, a full ceremony kit or the tools alone.
- Trust through education. Benefits, preparation and articles answer questions before they are asked.
- Room to grow. Workshops, events and B2B sales sit alongside the shop.
Gallery
More From the Project
The landing page
Their products, on the site
On mobile
Overview
A’YUCO’s store pairs a premium product with patient explanation, so first-time buyers feel confident trying matcha the traditional way.