Social media marketing
Social media marketing agency for brands that want posts tied to leads
We plan, design, publish and report social media management for Instagram, Facebook and LinkedIn, and run Meta ads alongside it. Our head office is in Pune, India, and clients in the USA, UK, Ireland, the EU and Australia work with us remotely.
In short
Liftup is a social media marketing agency. We write the strategy and a monthly content calendar, design the posts and reels, manage your Instagram, Facebook and LinkedIn accounts, run Meta ads and report results each month. The accounts stay in your name, and you approve content before it goes live. You get a fixed quote after a short call.
Projects from $1,500$30 an hourFixed quote after a short call
What social media management covers
Social media management is a lot of small jobs that must happen on schedule. We take on the whole chain so your team only has to approve.
- Strategy. Who you want to reach, which platforms deserve effort, what each post is for, and what counts as a result.
- Content calendar. A month of posts planned in advance, mapped to themes, offers and dates that matter to your buyers.
- Design. Static posts, carousels and short reels, built in your brand colors and fonts, with captions written to match your voice.
- Management. Scheduling, publishing, and replies to comments under rules you agree with us.
- Meta ads. Paid campaigns on Facebook and Instagram, using the organic posts that perform as a testing ground for ad creative.
- Reporting. A monthly report tied to enquiries and traffic, not just likes.
Social sits inside a wider plan. If you also need search, ads and landing pages planned together, see our digital marketing program. This page is about the platforms themselves.
The platform playbook
Posting everywhere is a common way to do social badly. We pick one or two platforms to do well, then add more once the process is steady.
| Platform | Works for | Content formats | What we measure |
|---|---|---|---|
| Consumer brands, studios, clinics, property, food and fashion, and any business with strong visuals | Reels, carousels, single images, Stories | Reach, saves, shares, profile visits, link clicks, direct messages | |
| Local businesses, communities, events, and Meta ads to broader or older audiences | Posts, event pages, short video, groups | Reach, link clicks, message enquiries, event responses | |
| B2B services, SaaS, recruiting, and founders who sell on trust | Text posts, document carousels, short video, company page updates | Impressions among your target roles, profile views, website visits, inbound messages | |
| Meta ads | Any of the above that needs reach or leads on a schedule | Image, video and carousel ads sent to a landing page or lead form | Cost per lead, click-through rate, landing page conversion rate |
Instagram and Facebook share one ad system, so a single Meta ads setup covers both. LinkedIn we run as an organic channel and a source of content for outreach.
Who this suits, and who it does not
- Brands with something to show or explain regularly: products, projects, events, results, expertise.
- B2B teams whose buyers check a company's LinkedIn page before replying to an email.
- Businesses that already have a website to send people to, or are about to build one.
It is a weaker fit if your buyers rarely use social media to choose a supplier, or if you have no site or tracking yet. In that case we would usually start with search engine optimization or a landing page and add social later. We would rather tell you that on the call.
Want Social media marketing done for you?A short call, a written plan and a fixed quote.
Get a proposalHow a month runs
- Calendar and themesBefore each month starts we send a calendar with post ideas, formats and draft captions.
- Your approvalYou review in a shared document or board, edit or reject anything, and sign off. Nothing is scheduled without it.
- Design and schedulingPosts and reels are designed, captions finalized, and everything is scheduled for the time your audience is online, in their time zone.
- Community and adsWe reply to comments within agreed rules, flag anything sensitive to you, and run or adjust Meta ad campaigns.
- Report and resetA monthly report and a call. What worked shapes next month's calendar.
How social supports search
Social posts do not rank a page on their own, and links from social platforms rarely pass authority. The benefits are indirect, and they are real when the work is planned.
- Content reaches people sooner. A new article or guide gets read while it waits to be indexed and ranked.
- Branded searches grow. People who see you on social often search your name later, and branded demand is a healthy signal.
- Profiles take up results. Your Instagram, Facebook and LinkedIn pages often appear for your company name.
- Questions become topics. Comments and messages show the wording buyers use, which feeds SEO content writing and answer pages for AI search.
The how-to is in our guide on improving SEO with social media. For B2B teams, LinkedIn SEO covers profile and page details.
How long it takes: the first 90 days
Social grows by consistency. The first posts rarely show a result, and we do not pretend they will.
| Period | What happens | What you see |
|---|---|---|
| Days 1 to 14 | Account audit, voice guide, profile cleanup, first calendar | Sample posts to approve and a clear plan |
| Days 15 to 45 | Regular publishing, first reels and carousels, first small Meta ad test | A steady posting rhythm and the first reach and engagement data |
| Days 46 to 90 | Double down on formats that earn saves, shares and messages, refine ads | A first view of which topics bring enquiries, and a calendar based on evidence |
Reports use the native analytics inside Meta Business Suite, LinkedIn and your own GA4. You can open all of them yourself.
Real projects
- Mad Over Health: educational infographics and posts for an organic health brand, with a refreshed identity. Instagram followers grew 40%.
- Gātha: Meta ads and an Instagram page that use the same photography and tone as the website, sending families to an application form.
- Pravaah Business Expo: schedule and session posters in English and Hindi, sized for Instagram, plus sponsor creatives for social media and venue screens.
- Aura Realty: a two-month Instagram content calendar of three posts a week, with reels and carousels the owner can shoot herself.
Updated 2 November 2026
Questions, answered
Who owns our social accounts and ad account?
How do you match our brand voice from another country?
How do approvals work across time zones?
Do you manage TikTok or X as well?
Will you reply to comments and messages?
What does social media management cost?
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Send a short brief on the contact page and you get a fixed quote after a call.