Technical SEO services for sites that will not index

What technical SEO covers

Content and links cannot help a page that Google cannot index. Technical SEO removes the obstacles: pages blocked by a stray rule, duplicate versions competing with each other, content that only appears after JavaScript runs, and templates so slow that visitors leave before reading.

It is also the first step for AI search. Several AI crawlers read raw HTML and skip content that needs scripts to appear, so a site that depends on client-side rendering can be invisible to them even when Google copes. We check both.

Read your own Search Console first

The page indexing report in Google Search Console already names most problems. The table maps the common labels to likely causes and the first thing we check.

Not every status is a fault. A large site always has some excluded URLs. We separate the ones that cost you traffic from the ones that are fine.

Who needs this

• Sites that lost traffic after a migration, redesign or domain change.
• Large catalogs, marketplaces and publishers with thousands of URLs.
• Businesses on JavaScript frameworks such as React or Next.js where rendering choices affect indexing.
• Companies that rank on Google but are never cited in AI answers.
• Anyone whose developers and marketers each assume the other handled SEO.

A small brochure site with clean templates rarely needs ongoing technical work. A one-off SEO audit is a better start, and it will say whether more is required.

Our order of work

1. Indexing and accessRobots rules, status codes, redirects, canonicals and sitemap. Anything that stops a page being found comes before everything else.
2. RenderingWe compare the raw HTML with the rendered page. If key text, links or product data only exist after scripts run, we recommend server-side rendering or static generation for those templates.
3. Site architectureDepth of important pages, internal link flow, orphaned pages and faceted navigation that creates endless URL combinations.
4. Speed and Core Web VitalsWe measure real-user data where available, then fix the heaviest causes: oversized images, render-blocking scripts, layout shifts and slow server responses. Our Core Web Vitals checker helps you see where you stand.
5. Structured dataOrganization, breadcrumb, product, article and FAQ markup, validated and matched to what is visible on the page.
6. International and AI accessHreflang for multi-region sites, and robots rules and server settings that decide which AI crawlers can read the site.
7. Verify and monitorAfter each release we re-crawl, inspect sample URLs in Search Console and watch for regressions.

What you get and how we report

• A technical issues log with affected URLs, evidence, fix and status.
• Developer-ready tickets, each with acceptance checks.
• Updated robots, sitemap and redirect files, supplied for review.
• A before-and-after comparison taken from Search Console.
• A short monthly note on what changed, what is next and what we are watching.

Every number in the report is from your own Search Console and server data. We do not report scores from tools that cannot be checked against your account.

The first round of fixes normally takes three to six weeks, depending on how quickly your developers can release. Cost is a fixed quote after a short call. Request a proposal with your site address and a note on the platform.

Related work

We have no published case study that is technical SEO alone. The nearest is Asian Packaging, a manufacturer whose catalogue of 67 products across styles, plies and flutes had to stay easy to browse. A catalogue of that kind is where crawl paths and page structure matter most, and it is the pattern we look for when auditing.

For a step-by-step list you can follow yourself, see the technical SEO checklist.