Case Study · Website · Ads · Instagram
Gātha is a boutique wedding atelier in Pune that designs a limited number of luxury weddings each year. Liftup Technologies built its website and runs its Meta ads and Instagram page, so the brand looks as considered online as the celebrations it designs.
The Brief
What Gātha Needed
Gātha takes on only a few commissions a year, so it needed a site that reads like an atelier rather than a vendor listing, explains how it works in plain words, and turns serious interest into applications. Its ads and Instagram had to bring the right families to that site.
Objectives
- Luxury positioning. Present Gātha as an atelier that chooses its work, not a planner chasing volume.
- Better first conversations. Replace a generic contact form with an application that asks for dates, scale and budget up front.
- One voice everywhere. Carry the same look, photography and tone across the website, ads and Instagram.
The Challenge
What We Had to Solve
Selling exclusivity
Explaining why the atelier plans so few weddings without sounding distant.
A full-service offer
Design, fabrication, guest hospitality and on-the-day direction had to read as one accountable team.
Reaching the right families
Ads had to attract families planning a luxury celebration, not every couple searching for a planner.
Our Solution
What We Built
An editorial website
Large photography, serif headlines and a slow, story-led layout, with design, build, guest care and direction each given their own section.
An application, not a contact form
A four-step process (application, review, call, commission) set out on the page, with a form that asks for dates, scale and budget.
Ads and Instagram
Meta ads and an Instagram page built around the same photography and voice, sending interested families to the application.
The Outcome
Results
Gātha now has a website, ads and Instagram page that speak with one voice and lead families to apply, not just ask for a quote.
- A consistent brand. The website, ads and Instagram share the same photography, colours and tone.
- Enquiries with context. The application collects dates, scale and budget, so every first call starts with the details the team needs.
- Pages for every offer. Wedding design, décor, destination and NRI weddings and guest hospitality each have a place to send people.
Gallery
More From the Project
The landing page
Their work, on the site
On mobile
Instagram (@gathaevents)
Meta ads
Overview
For a business built on trust and taste, the website and social channels are often the first impression. Gātha’s now match the care that goes into every celebration it plans.