Social media marketing for Australian brands

Choosing channels for an Australian audience

Not every business needs every platform. A trades business may do better with Facebook and Google reviews than with TikTok, while a fashion label may live on Instagram and short video. LinkedIn is the usual choice for professional services, recruitment and B2B software. We start from where your customers already are, using your own analytics and a few customer interviews, and we keep the plan small enough to do well.

Social works best alongside search, not instead of it. Someone who sees a post on Instagram will often search your name on Google next, so we check that your Australia SEO basics, such as Business Profile details and a clear site, are in place. Our broader digital marketing service covers both.

A calendar that fits Australia

Content has to match the season people are in. June is winter, 30 June ends the financial year, and Christmas lands in the middle of summer holidays. We plan quarterly with these anchors: EOFY promotions for business buyers in May and June, Click Frenzy and Black Friday build-up in November, Boxing Day in late December and back to school in late January. We also mark local events relevant to you, such as a regional show or a state school holiday window, and we avoid posting jokes tied to northern-hemisphere seasons.

Rules that apply to Australian social content

• Australian Consumer Law: claims must be true and not misleading, and prices must be real. The ACCC has made fake and undisclosed paid reviews and endorsements an enforcement concern, so paid partnerships must be labelled clearly.
• Advertising codes: the AANA Code of Ethics sets standards that Ad Standards applies to complaints, and some products, such as alcohol, gambling and therapeutic goods, have extra rules. Tell us your category on the first call.
• Spam Act 2003: promotional messages by email or SMS need consent, so we do not move people from social into bulk messaging without a consent step.
• Privacy Act 1988: competition entries, lead forms and retargeting lists collect personal information, so the notice and the privacy policy must cover them.
• Age rules: Australia has set a minimum age for holding accounts on certain social platforms, which affects brands selling to teenagers. Check the current position before targeting young audiences.

We apply these points when drafting, and your lawyer should approve anything in a regulated category.

Paid social

When ads are in scope we set up the account structure, audiences, creative tests and conversion tracking, then report spend and results weekly. Ad spend goes straight from your card to the platform, not through us. For Australian stores we align the promotion calendar with your Shopify or WooCommerce discounts, so what an ad promises matches what the checkout charges.

Before spending, we agree a test budget and a stop rule. If a campaign does not produce enquiries at an acceptable cost after the test, we pause it, show you the data and propose a change instead of letting spend run on. We do not promise cost-per-lead figures, because they depend on your offer, your pricing and your sales follow-up. Creative is refreshed regularly, as the same ad shown to the same people for weeks loses effect.

How the month runs

1. PlanA calendar of posts, formats and campaigns agreed before the month starts.
2. CreateGraphics, short video and captions drafted in Australian English.
3. ApproveYou review in a shared board; nothing goes live without sign-off unless you choose otherwise.
4. Publish and replyScheduled posts, with community replies in your hours and a clear escalation path.
5. ReportA short monthly summary with what worked and what changes next month.

With Perth two and a half hours ahead of India and the east coast four and a half to five and a half, replies to comments can be handled within your business day. Anything sensitive, such as a complaint, is passed to you rather than answered by us.

Pricing

Projects start at $1,500 and our rate is $30 an hour. Number of channels, posts and videos per month, ad management and community replies move the price. Our social media marketing service page lists the packages we quote against.