Med spa and aesthetics websites in 2026: health and AI data

Where aesthetics sites do well, and where they do not

• 25.0% of 80 reachable sites (20) publish no JSON-LD, against 32.1%.
• LocalBusiness-type markup is on 43.8% of sites and Organization markup on 50.0%, against an all-niche LocalBusiness rate of 35.2%.
• FAQPage markup is on 8.8% of 80 sites (7), above the all-niche 5.6%.
• 6.2% of 80 sites block at least one AI crawler (5 sites), above the all-niche 4.3%. 1 site blocks every crawler.
• Only 59.3% of 113 domains loaded a normal homepage, below the all-niche 64.9%; 20.4% did not resolve.
• 86.2% of 80 sites have a meta description and 85.0% have an H1.

Structured data, side by side

A treatment menu is easy to describe in markup: name, area served, phone, hours, and a question list per procedure. Many clinics have done the first part. The second part is rarer.

On the crawler side, 5 sites block GPTBot and 5 block Google-Extended, while only 1 blocks ChatGPT-User. A clinic that blocks training crawlers but not user-triggered fetches is making a distinct choice, and an informed one if it was deliberate. 75 of 80 sites (93.8%) put no AI barrier in front of the crawler.

Do the sites load?

We requested 113 domains between 9 and 13 November 2026. Practices in this field can rebrand, merge or move between group-owned domains, and a retired address is one possible reason for a dead-domain result.

Visibly broken homepages made up 6.2% of the sample (7 domains), against 5.5% across all niches. A site that sits behind a bot wall, 10 domains here, may be fine for a patient and is excluded from that figure.

Advice for a med spa or aesthetics practice

Advertising and before-and-after claims in this field are regulated. Check wording with your lawyer or professional body before you publish results, testimonials or financing offers.

1. Confirm the domain and the redirect mapIf you rebranded or merged, make sure the old address redirects. In this sample 23 domains did not resolve at all.
2. One page per treatmentDescribe who the treatment suits, recovery, consultation steps and typical questions. Add FAQPage markup only where the answers are on the page.
3. Review your robots.txtDecide on purpose which AI crawlers you allow. 5 of 80 reachable sites block some; if that was a default from a plugin, change it. The llms.txt generator is a starting point if you also want to publish one.
4. Make booking a one-step actionLink your booking tool (for example a scheduling platform you already use) from every treatment page and test it on a phone.
5. Watch page weightImage galleries are heavy; the median homepage in this group is 200 KB of HTML before images, so compress photos and test with the Core Web Vitals check.

Services: website design for med spas and SEO for med spas. Also read the AI search readiness study and the research index.

Method and limits

AI-readiness data is a single pass on 8 November 2026 over three files per site, using a user agent that says who we are. 80 of the 120 plastic surgery, med spa and aesthetics clinics we drew from a US business list gave a 200 response, so 80 is the base wherever AI signals are quoted.

Health: 113 domains, one DNS lookup and one homepage request each, between 9 and 13 November 2026, latest check per domain. We label a homepage visibly broken when it shows a 404, SSL failure, server error, parked or for-sale page, spam, default host page, suspension, WordPress critical error or PHP errors. Requests stopped by a bot wall (401, 403, 429) sit in their own row.

Limits: this is a snapshot of published files and responses, with no view of citations, rankings or visits. Samples come from a US business list, not from every company. For 80 sites the 95 percent margin is up to about 11 points; for 113 domains it is about 9. Small differences from the all-niche rates are within that noise.