AI chatbot development for Spanish businesses

Who needs a Spanish chatbot, and who does not

A chatbot earns its place when the same questions arrive again and again: opening hours, prices, delivery status, appointment rules, what a policy covers. Clinics, hotels, language schools, shops and gestorías all get these. If your enquiries are rare and each one is different, a good contact form beats a bot.

We start by reading a month of real messages. If most are repetitive, we scope a bot around them. If not, we say so. Our general AI chatbot development page explains the method, and this page covers what is specific to Spain.

A pilot also shows what customers really ask, which is often different from what the FAQ page assumes. That list is useful beyond the bot: it tells you which pages, prices or policies are unclear on your site.

Channels used in Spain

Most projects begin with the website, then add WhatsApp once the answers are proven. Starting on both at once doubles the testing.

Tone, vocabulary and regional languages

A chatbot has one voice, and it must match the brand. A fashion shop may use tú and friendly phrasing. A law firm or clinic usually uses usted. We write the instructions and example answers in your register, and we keep Spain's vocabulary: ordenador, móvil, coche, and not the Latin American equivalents, unless your customers use them.

If part of your audience writes in Catalan, Basque or Galician, we test those languages explicitly. A model that handles Spanish well can still produce stiff or wrong phrasing in a regional language, so a native speaker on your side should review a sample.

• Answers come from approved documents, with a short source line where useful.
• If the documents do not contain the answer, the bot says so and offers contact details.
• Prices, stock and bookings come from live systems, not from the model's memory.
• Every conversation can be handed to a person with the history attached.

We keep the bot's scope narrow at first. A bot that handles ten kinds of question well is better than one that attempts a hundred and fails quietly on thirty. New topics are added only after the test results show the existing ones are stable.

Privacy and transparency in Spain

Chat messages often contain names, phone numbers and health or financial details that people volunteer. Under GDPR and the Spanish LOPDGDD, supervised by the AEPD, you need a lawful basis, a clear notice and a retention period. The EU AI Act also expects people to be told they are speaking to an AI system. We add a visible disclosure at the start of every chat and a link to your privacy policy.

We set the bot to avoid collecting sensitive details it does not need, keep logs for a defined period only, and mask personal data in the logs we review. Your lawyer should check the wording. Our chatbot script template shows how we structure the opening message, the hand-off and the refusals.

Project plan, remote from India

1. Review messagesWe read a sample of real questions and sort them into answerable, risky and out of scope.
2. Prepare contentYour documents are cleaned and loaded; gaps are listed for you to fill.
3. Build and testA test set of real Spanish questions is scored after every change.
4. PilotA limited launch to a small share of visitors, with logs reviewed together.
5. Go live and tuneWider launch, then a monthly review of unanswered questions.

Calls run in the Spanish morning, which is early afternoon in India. Summer time makes the gap three and a half hours, and winter time makes it four and a half.

Between phases you receive a short note with the test score, the open problems and what we need from you. If a question the bot cannot answer comes up often, it goes on a list for your team to answer in writing, and the bot learns from the answer.

Cost

Projects start at $1,500, and extra work is $30 an hour. The price depends on the number of documents, the channels, the languages and any connection to your booking, stock or customer systems. Model usage is billed by the provider and usually stays small for modest traffic. See the AI chatbot cost guide and the chatbot cost calculator. To start, use the contact page. Prices are in US dollars.