Case Study · Website · CRM · Instagram
Aura Realty is Nidhi’s property advisory in Pune, helping buyers choose new residential developments. Liftup Technologies designed and built its website, built a custom CRM that runs the business day to day, and planned two months of content for Nidhi’s Instagram page.
The Brief
What Aura Realty Needed
Home buyers are wary of advisers whose fees they cannot see, so Aura Realty shows its commission on every project before the first site visit, and the website had to lead with that. Behind the scenes, leads were arriving from the website, Instagram, WhatsApp and calls with no single place to track them. Nidhi also wanted an Instagram page she could run on her own.
Objectives
- Lead with transparency. Explain up front how the advisory is paid, and show the commission on every project.
- One place for every lead. Capture enquiries from the website, Instagram, WhatsApp and calls automatically, and never miss a follow-up.
- An Instagram she can run. A posting plan simple enough to shoot alone on a phone.
The Challenge
What We Had to Solve
Earning trust first
The site had to win a buyer’s trust before asking for a call.
Leads in too many places
Calls, DMs, WhatsApp chats and form fills lived in different apps, and follow-ups slipped.
Content without a crew
Three posts a week, with no shoots, studios or editors.
Our Solution
What We Built
A plain-spoken website
Home, Projects, Services, About and Contact in a calm editorial style, with light and dark themes and a shortlist request form.
A custom CRM
A drag-and-drop pipeline, scored leads, every call and WhatsApp message on one timeline, follow-up reminders, lead-to-listing matching and spreadsheet import, with leads from Instagram, WhatsApp and the voice agent filed automatically.
Shortlists clients open on WhatsApp
Nidhi builds a shortlist in a few clicks and sends a private link. The client marks each property as interested or not, and she sees the answers as they come in.
A two-month content calendar
Three posts a week across three themes, with reels and carousels she can shoot solo, plus shot notes and captions.
The Outcome
Results
Aura Realty has a website ready to launch, a CRM that keeps every lead in one place, and a content plan Nidhi can follow on her own.
- Every lead in one place. Enquiries from every channel land in the same pipeline, scored and ready to follow up.
- Faster shortlists. Clients get a tidy shortlist on WhatsApp and their answers come straight back into the CRM.
- A steady posting rhythm. 27 planned posts across September and October.
Gallery
More From the Project
The landing page, light and dark
Scroll inside each window to see the whole page.
Their projects, on the site
Dark theme
On mobile
The CRM
Shortlists clients open on WhatsApp
Instagram content plan
Overview
Buying a home is a big decision, and buyers want an adviser they can trust. Aura Realty’s website, CRM and Instagram plan put clarity first, for buyers and for the team behind them.