Senior and home health care websites in 2026: what families find

Do the sites load?

We requested 446 senior and home health care domains between 9 and 13 November 2026. 314 (70.4%) loaded normally, the best result among the three healthcare niches in this batch.

Dead domains were 17.5% (78), close to the all-niche 16.6%. Visibly broken homepages were 4.5% (20), below 5.5%. 24 domains (5.4%) put up a bot wall and are left out of the broken count.

What the sites tell machines

Families ask direct questions: what care costs, whether Medicare covers it, how fast care can start, whether caregivers are screened. Those are natural FAQ content, and markup could label them. In practice 2 of 85 reachable sites (2.4%) use FAQPage markup, against 5.6% across all niches.

22 sites (25.9%) have neither JSON-LD nor llms.txt. Only 1 site blocks any AI crawler, and that site blocks all eight. The median homepage is 139 KB of HTML.

Summary of findings

• 70.4% of 446 domains load normally (all niches: 64.9%).
• 4.5% of 446 homepages are visibly broken (all niches: 5.5%).
• 34.1% of 85 reachable sites have no JSON-LD (all niches: 32.1%).
• 29.4% have LocalBusiness-type markup (all niches: 35.2%).
• 2.4% have FAQPage markup (all niches: 5.6%).
• 1.2% block an AI crawler (all niches: 4.3%).

Advice for a home care provider

Privacy and licensing rules for care providers vary by state and by service type. Check with your lawyer or compliance adviser before you collect health details through a form or chat.

1. Answer the family question firstOn each service page, say what the service includes, who it suits, how a first assessment works and how soon care can begin.
2. Explain payment plainlyList the payment routes you accept (private pay, long-term care insurance, others as applicable) and state what you cannot advise on.
3. Show licence and screening detailsDisplay the licence or registration your state requires and describe your caregiver screening in plain words.
4. Add markup that matches the pageUse LocalBusiness-type markup for the agency and FAQPage on pages with real questions. The schema markup generator drafts it.
5. Recruit on the same siteMany agencies also hire caregivers. A separate careers page with clear pay bands and shifts helps you attract applicants without crowding the family pages.

We offer website design for healthcare and SEO for healthcare. Read the all-industry AI search readiness study and the research index.

Method and limits

For the AI figures we requested each homepage, robots.txt and llms.txt once on 8 November 2026 and identified ourselves truthfully. Starting from 120 senior and home health care providers on a US business list, 85 returned HTTP 200, and shares in the AI tables use those 85.

Homepage health rests on 446 domains and one lookup plus one request per domain, run 9 to 13 November 2026. Visibly broken means a 404 homepage, broken SSL, a server error, a parked or for-sale page, spam hijack, a default hosting page, a suspended account, a WordPress critical error or PHP errors. Bot walls (401, 403, 429) are counted separately.

The data cannot show whether any AI system reads or cites these sites, how much traffic they get or how they rank. The samples are not random draws of every business. At the 95 percent confidence level a share on 85 sites can be off by up to about 11 points, and on the 446-domain health check by about 5. Treat close gaps with the all-niche numbers as noise.