SEO for interior designers whose work deserves to be found

Why design sites often go unseen

A typical studio site is a full-screen slideshow with a handful of words. It looks good, but to a search engine it is almost empty. Titles are generic, images have file names like IMG_4821, and the gallery loads several megabytes before the first sentence appears. The result is a site that wins design awards in a client's mind and ranks nowhere.

The fix is not to cover the photos with text. It is to give every project a clear structure: what the brief was, where the home or office is, what you changed and what the client wanted. A few honest paragraphs beside strong images is what both search engines and prospective clients read.

Anatomy of a project page that ranks

Credit photographers and contractors where agreed. Get permission from clients before publishing addresses or identifiable interiors.

Service and style pages

Prospects search for what they want done as often as for a style. We build pages for the services you offer, such as full-service design, kitchen and bath design, e-design, staging or commercial fit-outs, and pages for the styles you do best. Each links to matching projects. If you work in a few cities, a page for each, with local projects and the sort of homes you see there, helps you appear in local searches. Our local SEO service covers the profile work.

• Pricing page or a fee guide: studios that explain how they charge, whether hourly, a fixed fee or a percentage, attract better-qualified enquiries.
• Process page: from first call to installation, with timeline expectations.
• Journal posts for planning questions, such as how long a renovation takes, written only if you have something specific to say.

Image search, Pinterest and Houzz

Design is a visual field, so image search and visual platforms send real traffic. We compress and convert images to modern formats, add descriptive names and alt text, and use image sitemaps where the platform supports them. Pinterest pins and Houzz profiles should link to the matching project page, not the home page. Where Houzz or similar directories give you a profile, keep the studio name, address and phone number identical to your site. Our Core Web Vitals checklist shows the speed checks we run on gallery pages.

How the project runs

We work remotely from Pune, with calls in your hours. You send photos, brief notes and any approvals; we handle the writing, file preparation and publishing, and you review before it goes live. Studios without time often send a voice note per project, which we turn into a draft. We keep the site on a platform you can edit, such as WordPress, Webflow or Squarespace, and do not lock you in.

What it costs

Projects start at $1,500 and extra hours are $30. The price depends on the number of projects to be written up, how many service or city pages you need, and whether the site must be rebuilt to load faster. A sole designer with ten projects is near the minimum. We give a fixed quote within one working day of a short call. For related pricing see what SEO costs.