Social media marketing for Greek businesses

Seasons decide the calendar

A Greek business rarely posts the same way all year. A guesthouse on an island is almost silent in January and fully booked in July. A shop sells most before Easter and Christmas. An accountant's busy time is tied to tax deadlines. The first job is to lay your year out on one page and decide what each month should achieve.

Easter in Greece follows the Orthodox calendar and can fall on a different date from Western Easter. We use the correct date for planning.

Platforms and what each is for

• Instagram: visual proof for hospitality, food, fashion and crafts. Reels carry reach, stories carry daily updates.
• Facebook: pages, local groups and events. Still useful for customer questions and older audiences.
• TikTok: short video for brands comfortable with an informal tone.
• LinkedIn: professional services, shipping and logistics firms, B2B and hiring.
• Google Business Profile posts: not social in the usual sense, but they feed local search.

We suggest two platforms to start, not five. A steady plan on two channels beats a thin plan on all of them. The social media marketing page lists the full scope.

Greek and English voice

Greek captions can read stiff when translated from English, and English captions written by non-native staff can sound off to guests. We draft in the language that fits the audience and ask a native speaker on your side to approve a sample before the first month. For mixed audiences, short posts in both languages work better than one long bilingual caption.

Hashtags in Greek letters and Latin letters behave as separate tags, so we pick one set per post. Accents in Greek hashtags are skipped by most people, so tags are written without them.

Privacy and permissions

Photos of guests, patients or staff are personal data. Get written permission before you post an identifiable person, and keep a record of it. The GDPR applies in Greece, supervised by the Hellenic Data Protection Authority (dpa.gr). Contests and giveaways need clear rules, and platforms have their own terms for them. Please check these points with your lawyer.

Customer messages received in direct messages can include health or payment details. We train the replies to move such conversations to a secure channel instead of continuing in the chat.

A month in practice

1. Week 0Calendar and topics agreed. You send photos, offers and dates.
2. Week 1Drafts in Greek or English, and a shot list for videos you film on your phone.
3. Weeks 2 and 3Approved posts go out. We reply to comments and messages in your agreed hours.
4. Week 4A one-page report: posts, reach, saves, profile visits, website clicks and enquiries logged by you.

Social also supports search: a profile that matches your website, name and address helps people and search tools confirm who you are. Our Greek SEO page covers the website side.

What we need from you

Social media work goes badly when the business is not in the loop. We ask for a named contact who can approve posts within a day, a folder where new photos land, a list of offers, closing days and events, and access to the pages as an admin in your own accounts. That is about an hour a week.

In return you get a calendar visible in advance, so you can pull a post that no longer fits, for example when a ferry strike changes your guests' plans or a product sells out. We would rather remove a post than defend it.

If you prefer to keep posting yourself, we offer a lighter plan: a monthly calendar with captions and a short coaching call, and you publish.

Price and time zone

Projects start at $1,500, hourly work is $30, and a fixed quote follows a short call. Number of platforms, posts per week and video volume move the price. Greece is about three and a half hours behind India in winter and two and a half in summer, so we answer your messages within the same Greek working day. Back to the Greece hub.