Social media marketing for Spanish businesses

Choose the platform by customer, not by trend

A Spanish dental clinic, a fashion label and a B2B software firm should not run the same social plan. Spain is a heavy user of Instagram and WhatsApp, and TikTok reaches younger buyers, while LinkedIn matters for professional services and B2B. We pick channels from your audience and capacity, then do fewer things well.

Our general social media marketing service covers the method. This page is about what changes in Spain.

Frequency should be realistic. Three good posts a week that your team can support beat daily posts that fade after a month. We agree a rhythm with you, plan content in batches, and keep room for timely posts about events, stock arrivals or news in your sector.

Spanish copy that sounds like Spain

Captions, hashtags and replies should sound like your customers. That means Spanish from Spain unless you sell elsewhere, a consistent choice between tú and usted, and local references that make sense. A joke or phrase from Mexico or Argentina can land oddly in Madrid. If you operate in Catalonia, the Basque Country or Galicia, decide whether posts appear in the regional language, in Spanish or in both.

We draft in Spanish, adapt to your brand voice guide, and ask a native reviewer on your side to approve a sample before the first month runs. We do not claim a native Spanish writing team.

Short video is now the main format on Instagram and TikTok. We script and edit simple clips from footage you film on a phone, with Spanish subtitles, because many people watch with the sound off. Captions are written for the first line, since that is what shows before the user taps to read more.

Rules for ads, collaborations and data

• Paid collaborations and sponsored posts must be clearly identifiable as advertising. Spain has guidance and rules on influencer advertising, so check current requirements with your lawyer.
• Meta's rules for housing, employment and credit ads limit some targeting options, which can apply to some Spanish advertisers.
• Pixels, conversion tracking and custom audiences use personal data. GDPR, the LOPDGDD and the cookie rules in LSSI-CE apply, with the AEPD as supervisor. Tags should fire after consent.
• Contests and giveaways have legal and platform rules that differ by region. Get terms reviewed before running one.
• Reviews and testimonials must be real.

Consent Mode and server-side tracking can recover part of the measurement lost to declined cookies. We set up what fits the budget and tell you what the numbers can and cannot show.

Keep a record of consent for any customer photos or testimonials you publish, and ask permission before showing identifiable people, especially in clinics, schools and events. Minors need extra care and parental permission.

A Spanish content calendar

August is quiet for many B2B audiences, so we plan lighter activity or evergreen content then.

Local fiestas vary a great deal by town and region, so we ask you for your own calendar of events, trade fairs and school holidays. A plan that uses your real dates always beats a generic one.

How we work from India

We work remotely and schedule around Spanish hours. Spain is three and a half hours behind India in summer and four and a half in winter. A typical month has a content plan agreed in advance, posts scheduled for Spanish prime times, and a weekly check-in. Community replies need your input on tone and escalation, and we agree a response-time target together.

Reports show reach, engagement, link clicks, enquiries and, for shops, tracked sales. We separate organic from paid so you can see which works.

For paid campaigns we begin with a small test budget, compare creatives and audiences for two weeks, and then move money to what produces enquiries at an acceptable cost. We tell you plainly when a platform does not suit your product.

Price

Projects start at $1,500, and extra work is $30 an hour. The number of platforms, posts per week, video production and ad spend management move the price. Ad budgets are paid to the platforms directly and are separate from our fee. Request a fixed quote on the contact page, and see digital marketing for related services. Prices are in US dollars. Ask your gestor how IVA applies to a supplier outside the EU.