Shopify SEO for Australian online stores

Shopify problems that hold stores back

Shopify handles much of the technical side, but its defaults still leave gaps. Products can be reached under more than one URL, collection filters can generate near-duplicate pages, themes can load heavy scripts, and apps often add code that slows the site. We find these, fix what can be fixed in theme code and settings, and explain what cannot.

Our Shopify SEO checklist shows the items we review. The Shopify SEO service page covers scope, and our guide on SEO for a Shopify store is a good start if you want to try some fixes yourself.

What we change

We work inside your theme and your apps, and we tell you if an app is costing more in speed than it earns.

Selling to Australian shoppers

Australian shoppers expect prices in AUD that include GST, and Shopify has settings for tax-inclusive pricing. A store showing prices without GST, or in a foreign currency, will look odd and may break consumer-law expectations. We check that the price in your structured data matches the price on the page, because mismatches can cause Google to drop rich results.

Delivery and returns pages matter for both search and conversion. Australian buyers look for shipping times to their state, Australia Post or courier options, and clear refund terms that respect the Australian Consumer Law, which sets consumer rights that sellers cannot exclude. We help you state these in plain language, and we leave legal wording to your lawyer.

Payment options also appear on product pages and in search snippets less than in ads, but they influence clicks and sales. Afterpay, Zip, PayPal and eftpos-linked cards are common in Australia, and mentioning them where they are really offered helps shoppers decide. Use Shopify's own payment settings so what you show is true.

Use Australian words. People search for "thongs" and "runners", "doona" and "esky", and spell colour and organisation with an s. We match titles and descriptions to how your own customers type, not to a US template.

Planning around the Australian sales calendar

• EOFY sales in June: business buyers and bargain hunters search for stock before 30 June. Keep a permanent EOFY collection URL and update it each year.
• Click Frenzy and Black Friday: keep sale pages live at the same address from year to year so they build history.
• Boxing Day and January sales: start pages early and remove or redirect them when the sale ends, rather than leaving expired offers.
• Seasons run opposite to the northern hemisphere, so winter ranges peak from May to August and summer ranges from November to February.
• Back to school in late January, and Mother's Day in May and Father's Day in September, are other peaks.

Do not post countdown claims or struck-through "was" prices unless they are real, as misleading pricing is an ACCC concern.

How we work with you

We work remotely from India, with a named lead and a monthly report. Most store owners do not want to read code, so we send a short list of changes in plain English, plus a staging preview for theme edits. Calls are scheduled in the overlap: 10:00 in India is 14:30 or 15:30 in Sydney and Melbourne, and 12:30 in Perth. Theme changes are made on a duplicate theme and published only after you approve.

If your store also needs design or development, our Shopify development page for Australia covers that, and our Shopify launch checklist helps if you are about to open.

Pricing

Projects start at $1,500 and our rate is $30 an hour. The number of products and collections, the state of your theme, and how much content must be written move the price. We quote a fixed price after a short call, within one working day. The Shopify store cost guide explains build costs, and the ecommerce SEO cost guide covers ongoing work.