SEO audit for Dubai and UAE websites

What the audit looks at

An audit is useful only if it ends in decisions. Ours is built around five questions. Can search engines reach and understand your pages? Do those pages match what UAE customers search for? Is the site fast and usable on a phone? Do your English and Arabic versions help or confuse each other? And are there local and AI search signals that you are missing?

Our own SEO audit checklist lists the checks if you want to run a first pass yourself.

UAE-specific checks

• Domain: whether a .ae, a .com or both are used, and how the redirects between them behave. The .ae registry rules are published by AEDA.
• Business details: trade licence number, address and phone shown the same way everywhere. Check with your lawyer what your activity requires you to display.
• Currency and tax: prices in AED, with VAT clearly stated for consumer pages.
• Arabic: whether Arabic pages are real pages with their own titles, or machine-translated copies.
• Consent: cookie and privacy notices that match what the site collects, under Federal Decree-Law No. 45 of 2021, or the DIFC or ADGM laws where they apply.
• Messages: contact forms and WhatsApp links that record the source page, so that you can see what brings enquiries.

For the structure of what comes after the audit, see our UAE SEO page and technical SEO page.

We also compare your site with three or four competitors that really appear in UAE results for your main terms. The point is not to copy them. It is to see what the results page rewards in your category, such as video, comparison tables, prices or location detail, and to check whether your pages offer the same.

What you receive

1. Short intake callGoals, markets, past work and any known problems.
2. Crawl and reviewA full crawl, Search Console data if you share it, and manual checks of key pages on mobile.
3. Written reportFindings in plain language with screenshots, each marked high, medium or low priority.
4. Walkthrough callWe go through the report in your working hours and answer questions.
5. Fix listA sheet your developer can work from, with effort estimates.

The report separates what you can fix in an afternoon from what needs a developer or a new page. We name quick wins first so the first week produces something.

Each finding names the page, shows the problem, explains why it matters and says how to fix it. We avoid scores that look precise but mean little. Instead, the report ends with a short list of the ten changes most worth doing first.

Access and privacy

We ask for read-only access to Search Console and analytics, and never need your hosting password for an audit. If analytics data includes personal information, we work with aggregated reports. We sign an NDA if you wish, and delete working files after delivery on request.

Price and next steps

Projects start at $1,500, and our rate is $30 an hour. The size of the audit depends on how many pages and languages your site has, whether it is a store, and how much data you can share. See the SEO audit cost guide for details. The team is in Pune, 1.5 hours ahead of the UAE, and the walkthrough call is booked in your morning.

You decide what happens next. Some clients hand the list to their developer, some ask us to fix the top items, and some choose ongoing SEO. Our main SEO audit service page describes the method in full.