SEO audit for US websites

What the audit covers

An audit is useful only if someone acts on it. We keep the report short at the top and detailed underneath, so an owner can read the first page and a developer can work from the rest.

The SEO audit service page has the complete scope, and the SEO audit checklist is the document we follow. See also the SEO audit cost guide.

Checks specific to US sites

• Bing. We verify the site in Bing Webmaster Tools and compare Bing and Google coverage, since Bing's share in the US is larger than in many countries.
• Consent and privacy tools. We test whether banners block rendering, shift layout or stop analytics and form tracking when a visitor opts out, in line with state privacy laws such as CCPA.
• Geo handling. We flag forced redirects by location and look at state or city pages that are near copies of each other.
• Local signals. For businesses serving customers in person, we check the Google Business Profile, service areas and review handling against the FTC's rules on reviews.
• Accessibility. We run basic WCAG 2.2 checks, because accessibility problems often overlap with usability and crawl problems. A full accessibility audit is a separate job.
• Stores. We look at product data, Merchant Center feeds, faceted URLs and seasonal pages ahead of the Black Friday and Cyber Monday period.

How findings are ranked

Every finding gets three tags: how many pages it affects, how hard it is to fix and how likely it is to change results. We sort by impact against effort, so the first ten tasks are the ones worth doing this month. We state clearly what is a confirmed fault and what is a judgment call. No audit can predict the exact traffic gain, so we give ranges only where your data supports them and say where we are guessing.

The audit also lists what we did not check. If the site sits behind a login, uses heavy JavaScript or has millions of URLs, the crawl needs extra setup, and we note the limits in the report.

Reports are written for two readers. The summary page tells an owner what is costing them visitors or leads and what to approve first. The task pages give your developer or editor the exact URLs, screenshots and a way to confirm each fix worked, so nobody has to guess what a vague recommendation meant.

Delivery and next steps

1. AccessRead access to Search Console, analytics and Bing Webmaster Tools, plus a list of your target customers and products.
2. Crawl and analysisA full crawl, data pulls and manual review of key templates and pages.
3. ReportA written report with a one-page summary, a ranked task list and screenshots of examples.
4. Walk-through callOne hour with your team, in your time zone, where we answer questions and agree what to do first.
5. Optional helpWe can hand the list to your developers or fix items for you at $30 an hour.

Calls are held in your morning. A 9:00 a.m. Pacific call is 22:30 in India in winter, and a 10:00 a.m. Eastern call is 20:30. Read the US technical SEO page and the US SEO pillar for what usually follows an audit.

Price

Projects start at $1,500, and our rate is $30 an hour. Site size, number of templates, store catalog, JavaScript rendering and the number of locations decide the quote. A fixed price follows a short call within one working day. Hosting access, tool subscriptions and developer time on your side are not included.