SEO audit for Swedish websites

What the audit covers

An audit is useful only if it ends in action. We do not send a 200-page tool export. We send a short report with the ten to twenty items that matter, ranked by likely effect and effort, and an appendix with the full data for your developers.

Our SEO audit service page gives the standard deliverables, and the SEO audit checklist is the working list.

The report opens with a one-page summary written for a manager who will not read the rest: what is wrong, what it costs you in missed traffic, what we suggest first and what it needs from your side. The detailed pages that follow are for the people doing the work.

Data we use and what we need from you

• Google Search Console access (read-only is enough). It shows real queries, impressions, clicks and indexing, and it is not affected by cookie consent.
• Analytics access, if you have it. Because many visitors decline tracking under Swedish cookie rules, we treat analytics as a minimum, not a total.
• A list of your main services, products and target regions, so we judge pages against the right searches.
• Names of your top three competitors, if you know them. We also find competitors from the search results.
• Access to the CMS or a developer contact, only if you want us to implement fixes.

We do not ask for passwords. Access is granted through the tools' own sharing settings and can be removed at any time.

Swedish-specific checks

Several issues show up again and again on Swedish sites. English pages tagged for the wrong region. Swedish and English text on the same URL. A .com and a .se both indexed with the same content. A consent banner that blocks the whole page for crawlers. Product pages in Swedish with prices shown without moms for consumers. Company details missing from the footer, which hurts trust for business buyers.

We also compare your Swedish pages with what actually ranks. Searches in Swedish often return different result types than the English equivalent: more local results, more price comparison pages and more public-sector or association sources. We note where your page type does not match what Google shows.

Search Console also shows queries that land on the wrong page. In Swedish this often happens with compound words and with product terms that have two common spellings. A small copy change on the right page can fix it without any new content.

From report to results

1. IntakeA 30 minute call, access to Search Console and a list of goals.
2. Crawl and analysisFull crawl, Search Console review, content and link analysis.
3. ReportA ranked fix list, a page map and a short summary for management.
4. WalkthroughA call in the Swedish morning with you and your developers.
5. Optional implementationWe fix the items, or write tickets for your team and review the release.

An audit alone does not raise rankings. The work after it does. Many clients ask us to fix the top items in the first month, then recheck in Search Console after six to eight weeks.

Price and timing

Projects start at $1,500 and our rate is $30 an hour. A small site audit sits near the start. Larger shops, several language versions and multi-domain setups need more crawl and analysis time. Most audits are delivered within two weeks of getting access. The SEO audit cost guide explains the factors, and the Sweden SEO page shows what can follow the audit.

We work from India and meet in the Swedish morning, 12:30 or 13:30 in Pune. We do not promise rankings. We promise a clear list, honest priorities and a report you can act on.