SEO audit services for UK websites

Who needs an audit, and when

An audit makes sense at four moments: before a redesign, after a traffic drop, when changing agency, and when you have never had one. It is also the cheapest way to test whether SEO is worth a monthly spend. If the audit shows few problems and good content, you may only need light support. If it shows deep faults, you will see exactly what they are.

We deliver the report whether or not you hire us for the fixes. The findings are yours. See the public SEO audit checklist and the SEO audit service page for the structure.

What the audit covers

Our technical SEO page for the UK goes deeper on implementation.

For bigger sites we also sample server logs to see how often Googlebot visits key sections. Pages that matter commercially but are rarely crawled usually point to weak internal linking or wasted crawl budget on filters and parameter URLs, and the fix is often simpler than clients expect.

UK points an overseas audit often misses

• Search results differ between google.co.uk and google.com. We check rankings with a UK location and language, not a default US view.
• Spelling and vocabulary. Pages written in US English can miss UK queries: trainers, jumper, petrol, solicitor, estate agent, postcode.
• Consent and data gaps. Where a PECR-compliant banner blocks analytics until consent, reported sessions are lower than real visits. We compare with Search Console clicks and server logs so you know the true trend.
• Business details. Limited companies are generally expected to show registered name, company number and registered office on the website. We check the footer, contact page and structured data agree.
• Local signals. For businesses with UK premises, we check Google Business Profile, address format with postcode, and consistency across directories.

Every point is a check, not a legal opinion. Where wording matters, we suggest you ask your solicitor.

How the audit runs

1. Access and baselineRead access to Search Console and analytics. We record current clicks, impressions and top pages.
2. Crawl and reviewFull-site crawl, manual checks of key templates and a content review against UK search results.
3. ReportFindings ranked by impact and effort, with screenshots, URLs and plain-English explanations.
4. Walkthrough callA call in UK morning hours to explain the report and answer questions.
5. Optional fix planA scoped quote for implementation if you want help.

Most audits take one to two weeks, depending on site size. A large store with many thousands of pages takes longer.

The final report starts with a one-page summary written for a director, followed by detail for your marketing and development teams. Each item is tagged high, medium or low, with an estimate of effort, so you can decide what to do first.

Working across the time gap

We are in India, and the UK is 5.5 hours behind in winter and 4.5 in summer. The walkthrough is usually booked at 10:00 or 11:00 UK time, which falls mid-afternoon for us. Before that, we send questions in writing so you can reply when it suits you. You do not need to be online while we crawl or analyse.

Pricing

Projects start at $1,500, and extra work is $30 an hour. The size of the site, the number of templates, the platform and the depth of competitor analysis move the price. A small site gets a lean report. A large ecommerce site with several languages needs more time. See the SEO audit cost guide for typical drivers, and the UK SEO page for the bigger picture.