Local SEO services for US businesses

What local SEO means in the US

US local search is the most contested in the world. An HVAC company in Phoenix competes with dozens of others that run ads, collect hundreds of reviews and employ staff to manage listings. The map pack, the three businesses shown beneath the ads, still earns a large share of calls from searches like 'plumber near me'.

The work divides into three areas. Relevance covers your categories, services and website. Proximity depends on where the searcher is, which you cannot change but can plan around. Prominence covers reviews, links, citations and how often people interact with your profile.

Reputation also differs by state and industry. In some fields, such as legal and medical, advertising rules from state bars or medical boards limit what a profile or page may claim. We check the claims we write against those rules and keep language factual.

The US details we handle

• NAP consistency: your business name, address and phone appear the same way on your website, profile and directories. Suite numbers and abbreviations are common causes of mismatches.
• Directories: Yelp, Apple Business Connect, Bing Places, Facebook, the Better Business Bureau and trade directories such as Avvo, Healthgrades or Angi, depending on your field.
• Phone: use a local area code number, tracked if needed through call-tracking that still shows your main number on citations.
• State licensing: contractors, electricians and health providers often must show license numbers. Display only what you hold.
• City pages: one page per city or neighborhood you serve, with real jobs, local references and distinct content, never the same text with a swapped city name.

Google can suspend profiles that use virtual offices, PO boxes or fake addresses, so we use only real premises or service-area settings.

Hours deserve care. US customers expect holiday hours on Memorial Day, Labor Day, Thanksgiving and the Fourth of July, and a wrong listing drives bad reviews quickly. We set special hours in advance across profile and directories.

Reviews: what the rules say

The Federal Trade Commission has a rule against fake reviews and testimonials, and it covers buying reviews, writing your own and suppressing negative ones. Google and Yelp also remove reviews that look solicited in bulk, and Yelp discourages asking at all. We therefore build a request process that is honest and low-pressure: a text or email after the job with a direct link, sent to every customer, with no gift or discount tied to a rating.

Replies follow the same care. Thank positive reviewers, answer complaints factually and offer to continue by phone. Health-related businesses must be careful not to confirm that someone was a patient, which can raise privacy problems under HIPAA. The FTC page linked below sets out the review rule.

How the work runs

1. AuditWe check your profile, citations and website, and map the competitors for your top searches.
2. Clean upWe fix categories, services, hours, photos and inconsistent listings.
3. Build local contentWe publish city, service and neighborhood pages with real information.
4. Review systemWe set up automated, compliant requests and reply templates.
5. ReportWe track calls, direction requests, website clicks and rankings across a grid of locations where useful.

The local SEO checklist details each step. When you wonder whether to focus on maps or on organic search, our local SEO vs organic SEO comparison can help.

Time zones and pricing

India runs 9.5 to 10.5 hours ahead of US Eastern time and 12.5 to 13.5 ahead of Pacific. Reports and changes are ready when your day starts, and calls are scheduled for your early morning. Our New York office supports coordination in US hours. Projects start at $1,500, and extra work is $30 an hour. The price depends on the number of locations, the cities to cover and the volume of content. See the local SEO cost guide and the local SEO service page. For wider organic search, read our SEO services for US businesses.