Technical SEO services for US websites

Five technical traps we see on US sites

Technical problems in the US often come from tools added for business reasons, such as privacy banners, personalization and ad tags. They solve a real need and can quietly damage search performance. This is what we check first.

The technical SEO service page lists the full audit scope, and the technical SEO checklist is the document we work from.

Core Web Vitals on American traffic

Google measures Core Web Vitals from real Chrome users, so your score reflects the phones and networks your own customers use. US visitors skew toward fast connections in cities and slower ones in rural areas, which is why we read the field data for your own site rather than test only on a lab connection. The three metrics we track are loading of the main content, layout stability and interaction responsiveness.

The biggest wins usually come from images, third-party scripts and heavy page-builder markup. We rank fixes by the number of URLs they affect and by effort, and we give your developers a ticket with an acceptance test for each. You can run our free Core Web Vitals check to see where a page stands before we talk.

Google and Bing together

Bing holds a larger share of search in the US than in most countries, especially on Windows desktops, and Microsoft Copilot draws on its index. That makes Bing Webmaster Tools worth the setup time. We verify the site, submit sitemaps and turn on IndexNow, which tells participating engines about new and changed URLs quickly. For stores and publishers with frequent updates, this helps new pages appear sooner.

We also check robots.txt for crawlers you might have blocked by accident, including the user agents of AI search tools, and agree with you which ones should be allowed. Our AI search optimization page for the US goes deeper.

Migrations and the US retail calendar

A platform change or redesign is the riskiest technical event for a site. Redirect maps, canonical tags, sitemaps and analytics all have to carry over. For US retailers we advise against launching a migration in the weeks around Black Friday, which is on 27 November in 2026, because a ranking dip then costs the most. The website migration checklist sets out the sequence we follow, including a crawl of the old site before launch and daily monitoring after it.

How we deliver, and the price

The audit comes first, then a ranked ticket list with the page counts affected. Developers on your side ship the changes, or we make them in your repository or CMS under your review. After each release we re-crawl, check Search Console and note what moved. If your engineers are in US time zones, we write tickets overnight so they are ready for the stand-up: a 9:30 a.m. Eastern stand-up is 20:00 in India in winter.

Projects start at $1,500, and our rate is $30 an hour. Site size, JavaScript rendering, number of templates and how much we implement ourselves decide the quote. A fixed quote follows a short call within one working day. See the US SEO pillar for the wider programme.