B2B SEO for US companies

Writing for a buying committee

A US business purchase seldom rests with one person. An operations manager describes the problem, a technical lead checks the details, finance asks about cost and risk, and an owner or executive signs. Each of them searches differently, and a page written for only one of them leaves the others without answers. We start by listing who is involved in your typical deal and what each one needs to see before the next call.

The B2B SEO service page lists the deliverables, and the B2B SEO checklist is our working document.

Pages that carry pipeline

Traffic that never talks to sales is a vanity number. We pick the pages that match buying intent and make sure each one has a reason to convert.

• Service and product pages built around the buyer's job to be done, not the internal product name.
• Request-for-quote and demo pages with short forms, a stated response time and a clear promise of what happens next.
• Comparison and alternatives pages written fairly, because buyers read them next to review sites.
• Industry pages for sectors you serve in the US, such as healthcare, logistics or construction, but only where you have real experience to describe.
• Resource pages, such as checklists and calculators, that justify an email address in exchange.

If you sell software, the US SaaS SEO page covers the extra points for product-led companies. Manufacturers and distributors often add searchable spec data and downloadable documents, which we make crawlable as HTML and not only as PDFs.

Long cycles and measurement

Deals that close in months cannot be judged by last week's form fills. We connect your site forms and calls to HubSpot, Salesforce or whatever CRM you use, tag the source of each lead and agree stages with your sales team: lead, qualified, opportunity and closed. Then monthly reports show organic leads that became opportunities, with the pages that started them. Where attribution is incomplete, we say so and use a rough view across the first-touch and last-touch pages, not a precise number. Dark traffic from private browsing and shared links is normal in B2B.

US buyers often compare vendors on third-party review sites. We check that your profile on the sites relevant to your market is complete and consistent with your own pages, and we never ask customers for reviews in exchange for rewards in ways that breach the platform's rules or the FTC's guidance on reviews.

Outreach, data and privacy

B2B SEO often pairs with email and LinkedIn outreach. CAN-SPAM applies to commercial email to business addresses as well, so messages need honest headers, a physical address and a working opt-out. California's privacy law covers business contacts as well as consumers, which can include people whose data you scrape or buy. Ask your lawyer before you build a list. For the website, we place consent controls for tracking where your counsel requires them and check that they do not break form tracking or page speed. See the technical SEO page for the US for the common traps.

How we work and the price

We start with a two-week audit of the site, search data and CRM setup, then agree a quarterly plan: pages to fix, pages to write, links to earn and tracking to repair. Writing is done by our team with input from your subject experts, who review facts before publishing. Calls are placed in your day: a 10:30 a.m. Pacific call is 00:00 in India in winter, so we often hold weekly meetings at 8:00 a.m. Eastern, which is 18:30 in India.

Projects start at $1,500, and our rate is $30 an hour. Site size, number of products or services, technical debt and content volume decide the quote, with a fixed price within one working day of a short call. The SEO cost guide explains the drivers, and the US SEO pillar shows how this fits the wider program.