Web or app
PWA vs native app: the real difference
Both put an icon on a phone. They differ in who controls the experience: the browser or the operating system.
In short
A progressive web app (PWA) is a website that can install to the home screen, work offline and send push notifications from one codebase. A native app is built for iOS or Android and gets full device access and a store listing. Choose a PWA for content, commerce and internal tools. Choose native when you need hardware, background work or store presence.
What each one actually is
A PWA is a normal website with three extra pieces: a manifest file that describes the app icon and name, a service worker that caches files and handles offline requests, and HTTPS. Users open it in a browser, and the browser offers to install it. There is no download from a store unless you choose to wrap it. For a longer definition, see our glossary entry on progressive web apps.
A native app is written for one operating system, usually in Swift for iOS and Kotlin for Android, and distributed through the App Store and Google Play. It runs as installed software and can call every API the platform exposes.
There is a third route that people forget when they frame this as a two-way fight: cross-platform frameworks such as React Native. One team writes one codebase and ships real store apps on both systems. We come back to it below.
Side-by-side table
| Question | PWA | Native app |
|---|---|---|
| How do people get it? | Open a link, tap install | Search a store, download |
| Store listing | Not by default; Android can list a wrapped PWA | Yes, on both stores |
| Push notifications | Android: yes. iPhone: yes once added to the home screen | Yes, full control |
| Offline use | Works for what you cache; you design it | Works for anything stored on the device |
| Camera, GPS, sensors | Common ones through browser APIs | All of them, including newest hardware |
| Bluetooth, NFC, health data, widgets | Limited or missing, especially on iPhone | Supported |
| Background work | Tightly limited | Supported within OS rules |
| Updates | Instant, on next load | Store review, then user update |
| Search engine visibility | Pages are crawlable like any site | App content is not indexed like web pages |
| Codebases to maintain | One | Two, or one with a cross-platform framework |
| Typical build effort | Close to a web app | Higher, per platform |
Browser support moves fast. Apple and Google both change what a web app may do, so we check current platform notes before we quote any PWA feature.
When a PWA wins
- Your users already arrive from search, email or ads and you want fewer steps between the click and the first use.
- The product is mostly forms, lists, catalogs, dashboards or bookings, not hardware.
- You cannot justify paying for two native builds and store review cycles before you know people want the product.
- You need updates the same day. A PWA changes when you deploy; a native app changes when users update.
- The audience is on a work laptop or a shared tablet where installing from a store is not allowed.
A PWA also keeps your content in the open web, so the same pages can rank in Google and be cited by AI search. That matters if the app is also your marketing channel. A native screen cannot be found that way.
When a native app wins
- You need Bluetooth devices, NFC, HealthKit or Health Connect, home screen widgets, or deep camera control.
- The app must work reliably in the background, for example tracking a delivery or syncing in the dark.
- Store presence is part of how customers find you, or the stores are where reviews and ratings build trust.
- Animation and scrolling must feel exactly like the platform. Games and heavy media tools are the usual cases.
- Your customers expect an app and will not use a website icon in place of one.
One caution for iPhone: Apple's review rules expect an app to offer more than a repackaged website. A thin wrapper around a PWA can be rejected. Plan the store version as a real product, or skip the store.
The middle path: one codebase, real store apps
When the answer is native but the budget is for one team, React Native or similar tools often fit. Our own example is We Make In India, a local commerce app for Android and iOS built with React Native, Node.js and MongoDB over six months. Shoppers order from nearby stores and get a notification when the order is ready for pickup. That notification flow, plus order management for shop owners, is why a plain website was not enough. The project reported 30% higher order sales.
Cross-platform is not free. You still need store accounts, review cycles, device testing and a plan for platform updates. It removes the duplicate feature work, not the release work.
Three cases, three answers
| Product | Our pick | Reason |
|---|---|---|
| Appointment booking for a clinic with reminders | PWA | Forms and reminders only. Patients arrive from search. Web push and email cover reminders. |
| Delivery tracking with live location while the phone is locked | Native or cross-platform | Background location is exactly what the browser limits. |
| B2B ordering portal for 300 repeat customers | PWA first | Staff and buyers already use browsers; you can add a store app later if demand appears. |
If you are weighing an app against a proper website, our mobile app development and web app development teams will tell you which one fits, even if that means we build the smaller thing.
Pitfalls we see
- Treating offline as a switch. Offline means deciding what data is stored, how it syncs and what happens on conflict.
- Promising iPhone push to every user. It requires the user to add the app to the home screen first.
- Skipping a performance budget. A slow PWA feels worse than a slow website because the install promises something better.
- Building both at once for a first release. Ship one, measure use, then decide.
Updated 30 October 2026
Questions, answered
Can a PWA replace a native app?
Do PWAs work on iPhone?
Is a PWA cheaper than a native app?
Can I publish a PWA in the app stores?
Which is better for SEO?
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