Link building
Link building services built on outreach you can read
We earn links from real sites for reasons a human editor would accept, and we show you every one in a ledger.
In short
Link building earns links to your website from other relevant sites, which signals trust to search engines. Liftup builds a prospect list, creates something worth linking to, contacts real editors and site owners one by one, and logs each placement with its page, anchor and quality notes. We do not buy links from networks, farms or private blog networks.
What links do, and what they cannot do
Search engines treat a link from one site to another as a vote of confidence, and links remain one of the signals that help pages rank. Links cannot rescue a page that is slow, thin or answering the wrong question. That is why our SEO work begins with technical fixes and content, and why we sometimes tell a client to wait on links.
They also work slowly. A single good link can matter more than twenty weak ones, and a pattern of paid or exchanged links can invite a penalty. We aim for few links that a visitor might click.
How we score a link before we pursue it
Every prospect goes through the same check. Nothing passes on a metric from a third-party tool alone, since those scores are estimates.
| Question | Pass | Fail |
|---|---|---|
| Does the site cover a topic near yours? | Industry, local or audience match | General-purpose posts on every subject |
| Does it have real readers? | Active pages, comments, social shares, search impressions | No visible audience |
| Would the link sit in useful context? | Inside an article or resource, relevant to the sentence | Footer, sidebar or a page of unrelated links |
| Does it sell links? | No pricing page, no 'sponsored post' offers to anyone | Advertises guest posts for a fee to all |
| Is it indexed and ranking for anything? | Yes, for its own name and topics | Deindexed or ranks for nothing |
| Would you accept this link if search engines did not exist? | Yes: it sends relevant visitors | No |
A site that fails two or more is dropped. We keep the dropped list too, so you can see what we declined.
How we work
- Review your current linksUsing your Google Search Console links report and a backlink tool, we find what you have, what is toxic, and which pages attract links already.
- Choose the targetsPages that matter commercially and can honestly be linked to. Often a service page is not linkable, so we pair it with a resource page that is.
- Create a linkable assetA data summary from your own business, a calculator, a local guide or an explainer that is better than what already exists.
- Build the prospect listEditors, association pages, supplier and partner pages, local organizations, trade media and writers who covered the topic before.
- Personal outreachShort messages written for each recipient, from a named person, with a reason to link. We follow up once and stop.
- Log and verifyEach live link is checked for status, nofollow or sponsored tags, anchor text and indexing.
Want Link building done for you?A short call, a written plan and a fixed quote.
Get a proposalWhat we will not do
- Buy links from marketplaces, link farms or private blog networks
- Run reciprocal link exchanges at scale
- Use exact-match keyword anchors on every link
- Place guest posts on sites whose only purpose is selling guest posts
- Post fake comments or fake reviews to get a link
- Edit reference sites about your own company
Sponsorships and advertorials can be legitimate when labeled with the right rel attribute. We tell you when a placement is paid and mark it as such.
What the ledger looks like
At the end of each month you get a table with these columns. The row is an example of the format, not a result.
| Date live | Linking page | Your page | Anchor | Type | Status |
|---|---|---|---|---|---|
| Example | Regional trade association member page | Resource guide | Brand name | Editorial, earned | Live, indexed |
You can open every linking page yourself. If a link disappears, we try to restore it and note the outcome.
Timeline and who this suits
As a planning estimate, the first month goes to review, targets and the asset. Outreach starts in month two. Links arrive unevenly, and a sensible first checkpoint is month four, by which time the pattern of replies shows whether the angle works. Rankings respond later still, and only if the pages are ready.
It suits businesses with at least a sound site and content worth linking to: services, ecommerce brands with a story, software, and local firms with community ties. It suits poorly a site with technical problems or a thin offer.
Reporting, related work and quote
Reporting combines the ledger with the Google Search Console data for the linked pages: impressions, clicks and positions before and after. We do not present Domain Rating or similar scores as results, because they measure the tool's model, not your business.
We have no published link-building case study, so there is none to cite here. For the websites behind the assets, see our work. The cost depends on how hard the niche is, and you get a fixed quote after a short call through contact.
Updated 30 October 2026
Questions, answered
How many links will you build a month?
Are guest posts allowed?
Should links be nofollow or dofollow?
What if a competitor has thousands of links?
Can you remove bad links?
Keep exploring
How much does link building cost in 2026?
Good links take hours of research and outreach. That is why honest pricing looks like labor, and why very cheap packages should worry you.
ServiceSEO content writing services that start with a brief
We write pages and articles that answer what buyers actually search for, from a written brief that is approved before a single paragraph is drafted.
GuideHow to get backlinks: seven methods and which to use
A backlink is another site choosing to point to you. Every method below is a way of giving someone a reason to do that.
Ask for a link review first
We will look at your current links and tell you after a short call whether building more is the right next step.