AI search optimization for US businesses

What the work covers, and what no one can promise

AI search covers several different products: AI answers inside Google results, chat assistants such as ChatGPT and Claude, Microsoft Copilot and Perplexity. Each picks sources in its own way, and the way changes without notice. Anyone who promises a place in these answers is guessing. What can be done is to remove obstacles and make good pages easy to use. That is the scope of our AI search optimization service.

The difference between SEO and GEO is mostly one of emphasis, and good search work remains the base.

Why Bing and Microsoft matter in the US

Microsoft Copilot draws on the Bing index, and Bing holds a larger share of US desktop search than it does in most countries. A site that is missing from Bing is missing from part of AI search. We verify the site in Bing Webmaster Tools, submit sitemaps and turn on IndexNow so changes are noticed quickly. Our AI visibility checker is a free first look at where you stand.

For Google, the guidance from the company is that normal search quality and technical rules apply to AI features in Search. There is no special file that switches them on. That is why we spend most of the effort on page quality and crawl health, with an optional llms.txt file treated as a low-cost extra, not a ranking lever. See the llms.txt generator and the llms.txt vs robots.txt comparison.

Pages that assistants can quote

Assistants tend to quote passages that answer one question plainly. We rewrite or add sections in this shape, then test them against real questions your buyers ask.

• A one or two sentence answer under a heading phrased like the question.
• Definitions, steps and comparisons in lists or tables that survive being copied.
• Facts with named sources, dates and the person or team responsible, so that a reader can check them.
• Pricing, service area and process written in plain words, since vague copy gives a model nothing to cite.
• Schema markup for the organization, services, FAQs and products where it matches the visible page. Our schema markup generator helps with the first draft.

Avoid inventing statistics or stuffing pages with questions nobody asks. Those habits make pages worse for people and do not help with citations.

Choices that belong to you

Allowing a crawler is a business decision. Some US publishers and ecommerce brands block certain AI crawlers over content-use concerns, while service firms often want to be read. We lay out the main user agents, what each is used for and the effect of allowing or blocking it, then you decide. Whatever you choose, FTC rules on deceptive claims apply to your content, and if an assistant on your own site speaks for you, your lawyer should review the disclosures. If you collect data from California residents, CCPA and CPRA still apply to tracking on the site.

Process and price

1. BaselineA list of 30 to 50 questions your buyers ask, run across the main assistants, with notes on who gets cited.
2. Fix accessRobots, rendering, sitemaps and Bing setup.
3. Rewrite key pagesAnswer-first sections, tables, schema and clearer entity details.
4. Earn mentionsAccurate profiles, partner pages and useful contributions on sites relevant to your market.
5. Re-test monthlyThe same questions again, with a short note on what changed and what we try next.

Projects start at $1,500, and our rate is $30 an hour. Site size, number of pages to rework and the amount of outreach decide the quote, and a fixed price follows a short call within one working day. A review call at 2:00 p.m. Eastern is 00:30 in India in winter, so we usually meet in your morning instead. Read the US SEO pillar for the wider plan and the AEO checklist for the document we use.