Website design for US businesses

What US visitors check before they trust a site

Most US buyers reach a business site from a search result or a social post on a phone, and they decide in seconds whether it looks real. A design that works in Mumbai or Manchester can still miss the habits of this market. The table lists what we plan for.

We also ask which proof you can legally show. Industry licenses, attorney advertising disclaimers and health claims are handled differently from state to state, so we leave space for them in the layout and ask your counsel to approve the wording.

Accessibility is a design input, not a patch

Title III of the Americans with Disabilities Act is applied to business websites by many US courts, and demand letters about inaccessible sites are common in retail, food service and professional services. There is no single federal technical rule for private sites, so most contracts and settlements point to WCAG, and WCAG 2.2 AA is the target we design to.

Designing for it early costs much less than fixing it later. Colour contrast, visible keyboard focus, tap targets of at least 24 by 24 CSS pixels, form labels and clear error messages are all decided in the design file, not in code review. Our WCAG 2.2 checklist shows the checks we run before launch.

Be careful with overlay widgets that promise instant compliance. The FTC took action in 2025 against an accessibility overlay vendor over its compliance claims. We build accessibility into the page itself and tell you what we tested, and your lawyer decides what that means for your risk.

Privacy and consent on a US site

The US has no single privacy law for websites. California's CCPA and CPRA, plus laws in a growing list of other states, give residents rights over their data and rules about advertising trackers. Whether a law applies to you depends on your size and the data you collect. Your lawyer decides that.

What we do on the design side is practical. We add a privacy policy page and a notice at the point where forms collect data, and we place a 'Your privacy choices' link where your counsel asks for one. If California residents are in scope, the site should honor the Global Privacy Control signal, so we test that the opt-out actually switches off marketing tags. Contact forms that feed email lists need an honest sender identity and an unsubscribe, which is a CAN-SPAM requirement.

How a design project runs from India

India is 9.5 to 13.5 hours ahead of US zones, depending on the zone and the season. Your morning is our evening. In practice a project looks like this.

1. Brief and sitemapA call in your morning, then a written sitemap and wireframes for approval. No visual design starts before the structure is agreed.
2. Design in FigmaHome page and two key templates first, with mobile and desktop views. You review overnight our time and comments are in the file when we start.
3. BuildDevelopment on Webflow, WordPress or Next.js depending on who will edit the site. A staging link is shared early.
4. TestingKeyboard-only run, screen reader pass, forms, analytics and consent behavior, and speed checks on a mid-range phone.
5. Launch and handoverRedirects if you are replacing an old site, DNS cut-over at an hour you choose, and a recorded walkthrough for your team.

One project lead stays on your account. The website design service page lists the deliverables in more detail, and the US web pillar covers the broader build picture.

What the project costs

Projects start at $1,500, and our rate is $30 an hour. After a short call you get a fixed quote within one working day, so you do not pay for open-ended hours. At that rate a quote of $1,500 represents about 50 hours of design and build, which suits a compact brochure site.

Our website cost guide explains typical ranges, and the website cost calculator gives a first estimate before the call.