Technical SEO for websites targeting Poland

Who needs a technical audit

Sites that lose traffic after a redesign, stores with thousands of filter URLs, multilingual sites that show the wrong language in results, and sites with pages that Google crawls but will not index. If your Search Console shows large numbers under crawled but not indexed, or a flat line of impressions despite new content, the cause is often technical.

Technical work does not replace content or links. It removes the blockers, so the rest can work. Our general method is described on the technical SEO service page.

The audit usually starts with Search Console, because Google shows its own view of the site there: coverage, enhancements, speed, links and manual actions. We compare that with a crawl to find the gap between pages that exist and pages Google chooses to index. Large differences point to duplicate content, weak templates, blocked resources or poor internal links, and each has a different fix.

Checks that matter for Polish sites

Our hreflang generator and technical SEO checklist are free to use.

The audit, step by step

1. CrawlFull site crawl, plus log or Search Console data on how Google actually crawls.
2. Indexing reviewWhich pages are indexed, which should be, and which should not be.
3. Rendering checkHow JavaScript pages look to Google, including product lists and menus.
4. Speed reviewField data where available, then lab tests on the worst templates.
5. Structured dataOrganization, breadcrumb, product and FAQ markup that matches visible content.
6. Prioritized fix listEach item with impact, effort and an owner, in a shared document.

We can implement the fixes if your platform allows it, or hand developers a precise ticket list. For stores, pair this with ecommerce SEO for Poland.

Core Web Vitals deserve a closer look on Polish mobile traffic. Heavy images, fonts with many weights, chat widgets and tag managers loaded too early are the usual causes of slow Largest Contentful Paint and poor Interaction to Next Paint. We find the biggest contributors with field data and lab tests, then remove or defer them. Fixing three heavy items often beats trimming a hundred small ones.

Consent, accessibility and the rules around technical work

RODO, the Polish name for GDPR, and UODO guidance mean analytics and advertising tags should wait for consent where they are not strictly necessary. For measurement in the European Economic Area, Google asks advertisers to use Consent Mode, so tag setup is part of technical SEO. A broken banner can hide real traffic, so we test with and without consent.

Accessibility overlaps with technical quality. Semantic headings, labelled forms, alt text and keyboard-friendly menus help screen readers and crawlers. The European Accessibility Act applies from 28 June 2025 to many ecommerce and consumer service sites, so it is worth including accessibility fixes in the same release.

Time zone and communication

Pune is 4.5 hours ahead of Warsaw in winter and 3.5 hours ahead in summer. We deliver the audit as a written document with a call to walk through it in your late morning. Fixes that touch your live site are scheduled with your developer, ideally outside peak sales hours.

Price

Projects start at $1,500, and the rate is $30 an hour. The price depends on site size, number of templates, languages and whether we implement fixes. An audit with a prioritized plan sits near the start; implementation on a large store costs more. See the SEO cost guide and the SEO audit service. A fixed quote follows a short call.