A WordPress website for real estate agents and brokerages

Where your listings come from

In the US and Canada, agents show listings through IDX, a data-sharing arrangement run by local MLS boards. Each board has its own rules on what can be shown, how it must be labeled and how often it must update. In the UK and Australia, agents typically work through portals and their own CRM feeds. Small agencies and developers may enter listings by hand.

The choice of feed matters more than the theme. Paid IDX services such as IDX Broker, Showcase IDX or Realtyna offer plugin or embedded options, and agent-focused platforms exist as well. Some serve listings from their own domain, which does little for your site's search presence. Ask whether listing pages appear on your domain and whether they can be indexed.

Three ways to build the listing side

For layout and sales approach, see our real estate website design page, and for cost, the real estate website cost guide.

Search, filters and speed

Buyers filter by price, beds, baths, area and map. A search box that is slow or buggy sends them to a portal. We tune the listing plugin, limit the scripts it loads and cache the pages around it. Maps use a provider such as Google Maps or Mapbox, which have usage costs. Property photos are the heaviest part, so we set image sizes and lazy-loading.

Neighborhood and community pages are where an agent site can win search traffic that portals do not hold: schools, commute, parks, price ranges and local life, written by someone who knows the area. Local schema and an updated Google Business Profile support them. See our local SEO checklist.

Leads, CRM and follow-up

• Property inquiry forms that include the listing address and send the lead to the right agent.
• Saved searches and listing alerts, with consent, handled by the IDX tool or the CRM.
• A home valuation page that asks for an address and contact, with an honest note about what the estimate is.
• A buyer and seller guide that collects an email in exchange for something useful.
• Connection to a CRM such as Follow Up Boss, kvCORE, LionDesk, HubSpot or Salesforce.
• Click-to-call and text buttons on mobile.

Speed to lead matters: a reply within minutes beats a reply the next day. We set up instant email and text notification to the right agent, and our AI team can add a chat assistant that handles first questions after hours.

Rules and fair housing

Real estate advertising is regulated. In the US, the Fair Housing Act limits discriminatory wording in listings and ads, and brokerages must show license information and disclosures required by their state. MLS rules govern how listing data and branding appear. The FTC also watches advertising claims. In the UK, Ireland and Australia, estate agent regulations and property-description rules apply. Check what must appear on your site with your broker, board or lawyer.

Accessibility is a legal risk in the US, and a listing site full of maps and galleries is a good place for mistakes. We follow WCAG 2.2; see the WCAG 2.2 checklist.

Process and price

We start with a call about your market, board, brand and CRM. Then we pick the listing feed, design the home page, search and listing templates, build agent and area pages, connect leads and test on phones. Work is remote, with calls in your hours. Website maintenance from $120 a month keeps it updated.

Projects start at $1,500 at $30 an hour. A single agent with a small site sits near the start. IDX set-up, multi-agent brokerages and custom integrations add hours. IDX services bill their own fees separately. See the main WordPress development service page.