AI automation for car dealers and used car lots

Where a dealer loses the lead

A shopper submits an enquiry on a listing site at 9 p.m. and sends the same message to four dealers. The one who answers first with a useful reply, not a canned line, usually gets the visit. Meanwhile the used-car manager is photographing stock and the BDC went home at six.

The other leak is the old lead. A buyer who said "maybe next month" is a good prospect in thirty days, but only if somebody remembers to ask. Automation is good at both: speed at the start and patience in the middle. This page is about the lead-to-appointment chain. For service departments, see automation for automotive.

Lead and desk tasks compared

What we build

• A lead router that reads each enquiry, spots the vehicle by stock number, drafts and sends a first reply, and creates the CRM task.
• A feed checker that compares your website, listing-site and DMS data each morning and emails a short exceptions list.
• A text-based trade-in intake that gathers the details an appraiser needs.
• A re-engagement queue that picks leads silent for 30 days and drafts a message for the BDC to approve or send automatically.
• A weekly report of response times by source, so you see which listing site pays for itself.

We link to your CRM through its API or a partner connection. We do not scrape listing sites.

Rules dealers should check

Dealers sit under advertising and lending rules. In the US, the FTC enforces truthful pricing and its Used Car Rule requires a Buyers Guide,; state laws add pricing-advertising rules. Consumer finance disclosures have their own requirements, and texting needs consent under the TCPA. In the UK, the FCA regulates car finance and the CMA enforces consumer rules. Automation should state only advertised prices and never promise terms. Have your compliance adviser or lawyer review the message wording, and keep a log of every message sent.

How the project runs

1. Lead auditWe look at a month of leads: source, reply time, outcome.
2. Write the replies with your sales managerWording is yours. We tune it to your brand and legal needs.
3. Pilot on one sourceUsually your biggest listing site, for two weeks.
4. ExpandAdd trade-in intake, reminders and the revival queue.

We are based in Pune and set up calls in your showroom hours.

A useful first measure is median time to first reply by lead source, and the share of leads with a booked appointment within three days. We set up that report in week one so you can see the baseline before anything changes. Gains show up in your numbers, not in our claims, and if a source never converts, you will see it and can stop paying for it.

Price and what changes it

Projects start at $1,500 and our rate is $30 an hour. A lead responder on one CRM sits near the minimum. Multi-rooftop groups, a custom DMS connection and several brands with different rules add effort. We return a fixed quote within a working day. Costs for texts and model use are separate and small per lead. See the AI automation cost guide and the AI automation overview.